BEHAVIORAL EVIDENCE HUB
HD MADE worked with ideas42 and Innovations for Poverty Action to create a hub of behavioral science “innovations” where users can explore scientifically tested strategies to use for their projects.
BRANDING
We designed a generative logo for a brand that is always changing. 
Early style-tiles and design direction that helped guide the site design. SOLUTION
We started by simplifying the user journey into 2 paths: 1) for users looking for behavioral solutions to a problem. 2) for users who have already arrived at a solution and want to optimize their process. The site helps to to bridge the research-practice gap by giving users a wide array of scientifically-tested behavioral science best practices and case studies to draw from.
We also designed useful checklists to help users avoid common behavioral pitfalls in the designs of their programs and products. The end product was a robust resource hub and training center for those looking to develop behavioral science in their community.
bhub website