BREAST CANCER RESEARCH FOUNDATION
BCRF wanted to refresh their brand and build a community of grassroots supporters that could join them in their fight against breast cancer.
BACKGROUND
BCRF provides critical funding for cancer research worldwide to fuel advances in tumor biology, genetics, prevention, treatment, metastasis and survivorship. Breast Cancer Research Foundation (“BCRF”) designed the pink ribbon that has become synonymous with breast cancer.
Some early logo directions - BCRF was leaning towards the bottom one, but ended up using that hexagon as a design element instead. SOLUTION
We utilized Classy’s API to design a site that allowed BCRF to put their community of supporters at the forefront. The pages we designed allowed BCRF to elevate the people involved and effected by research through prominent photography and impactful stats.