KLUTCH
Create branding for Klutch to help them stand out in the crowded aim-trainer space while remaining appealing to a non-gamer aucience.
BACKGROUND
Klutch is made up of neuroscientists, data scientists, and other types of people who are smarter than me. They’re are all dedicated to helping gamers improve their game!
Early logo concepts showing how we could apply the Klutch brand to various sub-brands. 
Final logo variations
SOLUTION
We worked with a bright palette to help Klutch stand out in a space full of black, red and crosshairs.
The final branding was bold, geometric, and energetic – engaging gamers and non-gamers alike.
Branding in action on the Klutch Website (website not designed by me)