NATIONAL CAPACD
Rebranded and repositioned National CAPACD to better communicate their message to new users and create more value for active members.
BACKGROUND
National Coalition for Asian Pacific American Community Development's (National CAPACD) is made of 100+ member organizations across the US. Their mission is to build racial and social justice by promoting the economic vitality and civic and political participation for the Asian Americans and Pacific Islanders.
Early style-tiles and design direction that helped guide the design for the rest of the site.
Early logo designs. National CAPACD wanted a modern, minimal, logo that represented the idea of “building a foundation”.
SOLUTION
We helped simplify and streamline National CAPACD’s message so it fits into three categories: policy & advocacy, programs and data & research. We also implemented a color coded system which distinguishes content into these three categories and helps create a better user experience. National CAPACD often has to act quickly by responding to administrative changes and encouraging users to take action. As a result, we designed a system that allows National CAPACD to feature time sensitive news stories, petitions, and events on their homepage.
National CAPACD website