SEAT 14C
As part of a partnership between ANA and XPRIZE we were tasked with designing a site that housed a collection of science fiction stories from known authors in the space.
Early design direction that helped guide the site design. Although the design changed a bit, the overall idea of selecing a story from a passenger manifest remained. BACKGROUND
Each story explores how global issues today would manifest and be addressed in the near future, and are told from the perspective of an ANA passenger who arrives in San Francisco only to discover that their flight has transported them 20 years in the future. The ultimate goal of these stories is to help guide real XPRIZE initiatives.
SOLUTION
To tie the narrative together, we created a video that puts users in the seat of the flight that travels through time. This narrative follows the user through to the index page, where users can click on a seat to view the passenger’s story and “reserve their seat” by submitting their own story.
The site garnered over 1,300 user stories from 74 different countries, was featured on Wired, and won PR Daily’s Advocacy Campaign Award.
Seat14c Website